“The Dynamic Enterprise is a handbook packed full of simple yet powerful tools for thriving and growing in today’s global business environment—particularly useful for those working on making a fundamental strategic shift.”
—John Leggate, CIO and Group Vice President, BP (British Petroleum)
Books
The Dynamic Enterprise: Tools for Turning Chaos into Strategy and Strategy into Action, by Lisa Friedman and Herman Gyr, Jossey-Bass Publishers: 1998
The Dynamic Enterprise enables all its people to look courageously and strategically into the future, and to quickly and effectively put their most essential insights into action. Written by Enterprise Development Group co-founders Lisa Friedman and Herman Gyr, this comprehensive guide to implementing visionary change presents the integrated strategy and change model that underlies every service EDG offers. The Enterprise Development Framework applies to a wide range of innovation and change initiatives—from creating new business models, new products and services, new organization designs and new collaborations and alliances to aligning teams, corporate culture and leadership development. This book is a useful companion resource for those participating in EDG strategy workshops and projects.
Download the preface to The Dynamic Enterprise
Read the reviews
Buy your own print-on-demand copy of the book
Enterprise Development PrimerFundamentals for building a dynamic enterprise capable of rapid and successful response to an environment of exponential change.
Innovation: The Five Disciplines for Creating What Customers Want, by Curtis R. Carlson and William W. Wilmot, Crown Business Publishing: 2006.
Curt Carson, CEO of SRI, and Bill Wilmot of the Collaboration Institute elaborate on key concepts co-developed with EDG for SRI's Discipline of Innovation workshop, laying out a thoughtful, practical methodology for managing innovation projects through to successful outcomes.
Articles
Direction and Discipline: How Leaders Tap the Creative Talent of their Enterprise
In a recently published article in the International Journal of Innovation Science, Laszlo Gyorffy describes a number of specific leadership tasks required for building a sustainable culture of innovation.
The Changing Audience in the Digital Era: Implications for the Contemporary Media EnterpriseFor its work with leading media enterprises EDG developed a typology of four different audience types. This article also served as the concept for Swiss Television’s (SF) training film on the same subject.
The Changing Patient in the Digital Era: A Typology for Guiding Innovation in Healthcare
This article appeared in the International Journal for Innovation Science. It describes how EDG’s Typology of the Digital Customer has been effectively used in a healthcare environment.
This article describes a tool for setting sustainability strategy for an enterprise, and describes how sustainability can be integrated into business practices at different depths. It appeared in Leadership Excellence.
“Invitation to Innovate,” THR/EDG white paper by Steve Mason, Brett Trusko and Lisa Friedman, 2005
A detailed version of the article published in COR Healthcare Market Strategist (see below) tracking the “Patient & Family Journey” innovation at Texas Health Resources that tapped employees and patients to design the future of health care.
“Christian Hospital Medical Unit Transformation: 10th Floor Turnaround” Overland-St.Ann Journal, September 2006
The EDG team, in collaboration with Christian Hospital leadership and caregivers, developed a 90-day process to improve the performance of this North St. Louis, Missouri hospital. A prototype of the approach was tested on a tenth floor medical-surgical unit. Due to its success, the EDG approach is currently being implemented across the entire hospital.
“Wanna Be a Player? Get a Coach!” Fast Company, October1996
An inside view of Herman Gyr’s work as an executive coach.
“How a Newly Integrated Health System Collaborated to Brand Itself Based on the Patient’s Experience,” COR Healthcare Market Strategist, February 2004
Published case study of EDG’s work with Texas Health Resources to innovate the healthcare experience throughout the patient and family journey.
“Sustainability and the Triple Bottom Line,” adapted from an article by Joanna Holmes for ecoOpportunities, Spring 2003
An introduction to EDG’s “Ladder of Sustainability,” a progression of business practices for simultaneously creating environmental, social and economic value at increasingly deeper levels.
“Building the Law Firm as a Dynamic Enterprise: Facing the Challenge of Change,” Law Governance Review, Fall 1997
Although many firms may not be consciously aware of it, the nature of change facing the legal profession has itself begun to change. The new opportunities this presents for a firm’s business strategy can be significant.
“Creating the Dynamic Enterprise: Strategic Thinking Tools for HR Practitioners,” adapted from The 1998 Pfeiffer Annual: Volume 2, Consulting. Jossey-Bass/Pfeiffer: 1998
An overview of what is necessary to create the dynamic enterprise, from beginning to end. HR practitioners can use this model to create “big picture” vision, blueprint critical changes and clarify what is needed to implement them.
“Business Strategy Tools for OD Practitioners,” Vision/Action Journal of the Bay Area OD Network, Summer 1998
Enable people throughout an enterprise to shape collaborative and shared strategies and deploy their best intelligence to choose the right change.
Our Tools
Learn more about our tools: The Enterprise Development Map and Primer, the CO-STAR Value Proposition Template, ValueSTEP Innovation Survey, FOCUS and Customized Toolkits.
New! Discover our Q+ Collaborative Enterprise Innovation Software
Videos
The Digital Audiences: As the world has shifted from the analog to the digital era, media has moved from a one-to-many broadcast form to a many-to-many network form. Information that used to be linear is today interactive and mobile. Content has moved from one-way narrative to participatory. Conversation is everywhere, in all forms. A wide-ranging global conversation has begun.
These developments have changed what customers expect and what they value. The way people interact with their media and information throughout the day is also impacting what they expect in many other aspects of their lives.
This short film was produced by Swiss Television (SF) based on EDG’s Typology of the Four Digital Customers. The film has been used by many companies as inspiration for developing products, services and business models to ensure they remain relevant to the much more multi-dimensional customer of the digital age.
Radio One: Andy Parfitt and his team turned around the fortunes of Radio One by implementing an Innovation Discipline that focused their output squarely on generating maximum customer value. Within a year of initiating this effort Radio One won the Sony Academy Award for the Radio Station of the Year.
“…we have totally revolutionised the creative processes at Radio 1. It is clear that ideas we have generated…have been step changes in our level of creativity and innovation.”
Travel Channel: This short film offers a series of reflections from participants at a Strategic Blueprinting and Innovation Practices Session we conducted with the entire staff of this broadcaster to help them re-imagine the role of their enterprise in the digital era.
“The workshop provided a tremendous boost to our business. It was the perfect mix of strategy, teamwork and hands-on innovation practices.”
