Our Team

Lisa Friedman

Lisa Friedman, Ph.D. is a co-founder and partner in the Enterprise Development Group. She works with leaders and teams globally to facilitate a shared understanding of the trends transforming their industries, to set a clear innovation strategy for the future, to install simple but powerful innovation practices and tools, and to design their organizations for the future. She is a frequent speaker on “Innovation Silicon Valley Style” and future-driven leadership. Lisa is a co-author of The Dynamic Enterprise: Tools for Turning Chaos into Strategy and Strategy into Action, Creating Value with CO-STAR: Perfecting and Pitching Your Brilliant Idea, and several articles and book chapters on innovation leadership. She also coordinates EDG’s Silicon Valley Innovation Immersion Programs, bringing leaders from around the world for visits combined with integration sessions to build learning into their own blueprints for the future.

“Lisa is guiding us through the jungle of organizational alignment. She is a true expert in synthesizing ideas and re-connecting professionals to their customers and to their industry ecosystems. We are impressed by the depth and strategic impact of the results we generated within one week of workshops. Beware; the pulse of innovation is infectious!”

— Christina Taylor, VP of Innovation, Swisscom